Andy kirjoitti: Tuo on varmaan ihan hyvä ratkaisu että "ITF" on mainittuna vain logossa. Aloittelija ei kuitenkaan tiedä mitä se tarkoittaa ja se vain hämmentää häntä. Eihän kukaan mainosta WKF Karatea, WAKO potkunyrkkeilyä, IMMAF vapaaottelua tai IFMA thainyrkkeilyäkään.

1. Headline with a Hook-
The headline must speak directly to your target market, getting their attention. It can be a question, it can be outrageous, or even worrisome. The bottom line is that it must be directed towards the specific person you want to attract and address something that they are dealing with.
2. Sub-Headline-
The sub-headline is there to keep them reading. You want the copy to flow with one sentence leading to the next, keeping the reader interested and pulling them through the copy in your ad.
3. Keep it Simple-
Focus on the benefits of your business. Some people focus on the features rather than the benefits. The features are the great things about what you do and offer. The benefits are what it means to the client. It’s great if you have (features) padded floors, internationally certified instructors, and kids and adult classes, but your client wants to know what that means to them. So you want to list them as benefits such as floors that will keep you and your family safe, instructors that are on the cutting edge the latest teaching methods making classes fun and exciting, and separate kids and adult classes so that you will be able to train with the speed and intensity appropriate for your age level. See the difference?
4. Use Graphics and Images Wisely-
There is always a pull to use fancy graphics and cool images, but you must make sure that they only add to the message you are sending in your ad. If the ad is for kids classes and the graphic is two adult fighting and one getting blasted in the head, it doesn’t make sense and confuses your prospect. Confused prospect don’t respond to ads and don’t buy.
5. Break it up-
Have some white space. If your ad looks too cluttered, if it’s hard on the eyes or if it has pictures or content that appears irrelevant your prospect will move on.
6. Make an Offer-
There must always be an offer, and not just any offer, but an enticing one! When you see the Goodyear blimp over a stadium, you just see the logo. There’s no offer letting you know that, “right now you can get four tires for the price of three if you call this number before the end of the game!” There has to be something there for them to take advantage of.
7. Include a Call-To-Action-
This is one that most people miss when creating their ad. There must be a very specific, step-by-step call to action. You must tell them exactly what you want them to do in order to take advantage of the offer. If you want them to call you, then tell them to pull their phone out of their pocket right now, dial 555-555-5555 and when the person on the other end of the line answers, say, “I want to take advantage of the _____ offer!”
8. Create Urgency-
Your prospects need a reason to act. There needs to be a limited quantity of what you are offering or a deadline to act. If you don’t include a reason for your prospects to act, they won’t.
9. Include a Promo Code for Tracking
There are many ways you can use this. You must have ways to track your response rates and there are many ways that range from the very sophisticated to the very simple. It doesn’t matter what you use, as long as you use something. You can use separate domain names to attach to different offers, you can have people call and say something specific and unique, or you can send them somewhere on line and give them a promo code to enter when they purchase to get a discount.
10. Contact Information-
You must have a way to gather their contact information. As part of your offer, there should be components that allow you to ask for their contact information. For example if you send them a free gift then it would make complete sense to ask them for their name, number, and address. The more information you collect, the better. It allows you continue to follow up with prospects who don’t buy with many different media in many different ways.